Companies interested in tapping the debt financing market should note that lenders today are equipped with all-weather intelligence and decision-making frameworks. This facilitates continuity of lending activity during periods of high or low inflation and interest rates, positive or negative economic outlook, financial and geopolitical disruptions, and the likelihood of corporates' distress. As such, 2023 is unlikely to mark a departure from the lenders’ strategies and tactics of 2022. Instead, we are seeng creative approaches to debt financing structures, increased enthusiasm for quality deals and a greater focus on earlier start to relationship-building with borrowers.
Upstream is a leading MarTech company in the fastest-growing markets in the world. Its mobile marketing automation platform, Grow, combines innovations in marketing automation and multi-channel digital communication, delivering tangible ROI on every marketing dollar spent for its customers. Venero Capital Advisors acted as exclusive financial advisor in the refinancing of a €25 million long-term debt facility aimed at expediting scaling up Upstream's Mobile Marketing Technology.
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