Venero advises Upstream on long-term debt refinancing with NBG and EIB

Upstream is a leading MarTech company in the fastest-growing markets in the world. Its mobile marketing automation platform, Grow, combines innovations in marketing automation and multi-channel digital communication, delivering tangible ROI on every marketing dollar spent for its customers. Venero Capital Advisors acted as exclusive financial advisor in the refinancing of a €25 million long-term debt facility aimed at expediting scaling up Upstream's Mobile Marketing Technology.
 

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With more than 4,000 successful mobile marketing campaigns, Upstream helps leading brands around the world communicate more effectively with their customers, increase digital sales and boost their revenue. The company's solutions reach over 1 billion consumers in more than 30 countries in Latin America, Africa, the Middle East and Southeast Asia.

Venero supported Upstream as its exclusive financial advisor, helping the company secure a total €25 million long-term refinancing package, including a  €14 million loan from the National Bank of Greece for the partial refinancing for the company’s credit line from European Investment Bank. Venero supported the extension on the maturity of the latter loan, amounting to €11 million euros, with favorable terms.

Venero leveraged its Technology sector knowledge, experience, breadth of relationships, and cross-border connections in Europe to engage with strategic lenders.

George Serfiotis, CFO at Upstream, said: "It’s been a pleasure having the support of Argyris Chatzilias and Venero throughout our refinancing project that has improved our overall maturity profile and allows us to further focus on scaling-up our MarTech offering and propelling our plans for the future."

It’s been a pleasure having the support of Argyris Chatzilias and Venero throughout our refinancing project that has improved our overall maturity profile and allows us to further focus on scaling-up our MarTech offering and propelling our plans for the future.

Argyris Chatzilias, Partner at Venero Capital Advisors, commented: "It has been a great pleasure to work with the management team of Upstream, who have built a business at the forefront of Marketing Technologies, delivering digital marketing future-proofing solutions to global multinationals and mobile network operators. We are confident that, with their €25M refinancing, Upstream will drive further transformational growth and greater global reach."

The transaction demonstrates Venero’s leading corporate finance and debt capital advisory expertise in Marketing Technology and Telecommunications sectors and strengthens the firm’s track record in advising on Technology transactions across Europe.

Enquiries
For enquiries, please contact:
Argyris Chatzilias, Partner, [email protected]

About Venero Debt Advisors
Venero's debt advisory team provides essential refinancing and debt capital markets advice to mid-market companies. Our debt advisory services cover debt raising, refinancing and restructuring, private placement, acquisition financing, direct lending, and bond issuance advice to clients across Europe and North America. Our clients are corporations, private equity firms, family offices, and entrepreneurs. For more information, please visit www.venerodebtadvisors.com