Fueling Our Vision: A Founder’s Reflection on Our Funding Round

The Mission to Simplify Compliance

When we started Certemy, we were driven by a clear mission: to solve the incredibly complex and often manual process of employee compliance and credentialing management. For employers with large, credentialed workforces, tracking, managing, and verifying professional licenses is a critical but painful task. We built a powerful cloud-based platform to bring order to that chaos, and we were proud to see it adopted by leading organizations.

As we grew, we saw an even larger opportunity in the enterprise market. The demand was immense, but seizing it required significant investment in our sales, marketing, and product development efforts. We were not just looking for capital; we were looking for partners who understood our vision and had the expertise to help us scale. Navigating the world of private capital is a daunting task for any founder, and finding that perfect alignment is rare.

Choosing Venero: Deep Relationships in the Equity Capital Markets

In a pivotal moment for our company, we chose to partner with Venero Capital Advisors to guide us through the fundraising process. From the first meeting, it was clear that their value went far beyond a strong network. What set Venero apart was their profound, intimate knowledge of the private capital markets. They understood the landscape, the key players, and what it would take to structure the best possible deal for Certemy.

The Venero team acted as more than advisors; they were our strategists and guides. They helped us articulate our vision and our market opportunity in a way that resonated deeply with the right kind of investors. They managed a process that was both rigorous and efficient, allowing us to stay focused on running our business while they orchestrated the complexities of the fundraise. Their support and guidance were, without a doubt, invaluable.