People-Analytix: Selling Our Business to Accelerate Growth

Partnering with Venero Capital Advisors proved pivotal in shaping our M&A path, ensuring we maximized value without compromising our vision.

Humble Beginnings in Zurich

In January 2017, driven by two decades in HR, we founded People-Analytix to address a glaring gap: HR technology focused narrowly on transactions rather than talent. Our aim was simple—to build an AI-driven platform that mapped every employee’s résumé and project history against a rich skills ontology, surfacing hidden strengths and career pathways. Early pilots with Swiss leaders such as SUVA, SRF, Swisscom, and Sanitas validated our vision: within weeks of launch, managers were closing skill gaps, and employees were discovering new roles.

Fueling Growth with Strategic Investment

Sixty days after incorporation, we closed a seed round led by Mica Ventures. That vote of confidence let us expand our engineering team, refine our multilingual skills database from 11,000 to over 20,000 unique competencies, and onboard major clients like AXA, IKEA, and additional business units at Swisscom. Each new contract underscored our belief that data is only as valuable as the insights and actions it enables.

Facing Our Inflection Point

By mid-2022, inbound interest from investors and acquirers accelerated—and with growth at stake, we needed a partner who could guide us through an efficient sale process without losing sight of our mission.

Venero’s Founder-First Approach

We chose Venero Capital Advisors for their founder-first ethos that resonated immediately:

  • Tailored Positioning: Venero’s team conducted rigorous market and competitive analysis, crafting a narrative that showcased our AI-powered analytics engine, enterprise client roster, and unique ability to integrate seamlessly into a broader HR ecosystem.
  • Structured, Transparent Process: They designed a balanced auction timeline that paired speed with meticulous diligence. From the outset, Venero set clear milestones, communicated candidly about likely outcomes, and ensured our leadership remained focused on running the business.
  • Access to Best-Fit Buyers: Leveraging long-standing relationships across private equity and strategic acquirers, Venero identified Learning Pool—backed by Marlin Equity Partners—as the partner whose global scale, values alignment, and investment in innovation best matched our goals.
Venero did an outstanding job getting us on the radar of potential buyers and providing valuable support throughout the entire process.

A Launchpad for Continued Impact

Following a well-orchestrated process, our vision found its perfect home: People-Analytix became the intelligence layer within Learning Pool’s learning technology suite, opening immediate access to over 1,500 global organizations. The deal delivered:

  • A strategic fit that leveraged our analytics as a native extension of Learning Pool’s platform.
  • Cross-sell opportunities into an expanded client base.
  • Dedicated resources from Marlin Equity Partners to accelerate product innovation and international expansion.

Reflections and Advice for Fellow Founders

Looking back, the moments that mattered most weren’t code deployments or board meetings; they were when clients credited our insights with averting costly skill shortages and when future hires chose us believing in our mission. Navigating a sale at that inflection point can feel overwhelming—numbers alone don’t capture what truly counts: your people, your product vision, and your long-term impact.

If you are a founder facing the next big decision, know what you want beyond valuation. Seek an experienced advisor who will design a well-structured processes, leverage longstanding relationships, and deliver the desired outcomes. For us, Venero was that partner and their guidance turned a daunting crossroads into a launchpad for our next chapter.

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