Dear founders, investors, partners and friends,
Ten years ago, Venero Capital Advisors was founded on a simple principle: stand firmly on the side of founders.
It sounds obvious. In practice, it has shaped every decision we have made since. We work exclusively on the sell-side, so we never represent the buyer and our advice is never conflicted. The senior people who win a mandate are the people who run it, from the first conversation to completion. And we prepare businesses long before a process begins, because the best outcomes are rarely improvised.
A decade on, those principles have not changed. What has changed is the number of founders who have trusted us with some of the most important decisions of their working lives. As we mark this anniversary, I want to reflect on what that trust has meant to us.
Countless deals. And a clear sight of who we work for.
When I look at the wall of tombstones we have built over these ten years, I don't just see transactions... I see founders at their defining moments: an equity raise to fuel growth, debt financing to fund a project, or the sale of a company they spent years building.
Every one of those milestones matters to us as much as it does to the founders who achieved them. Our team has now advised on more than 110 transactions, and companies we advised have joined businesses such as Visma, iCIMS, Dayforce, Payscale, Visier, Sopra Steria, AKKR and Amadeus. Each of those outcomes began with a founder deciding to trust us.
Alongside founders, every step of the way
A founder's journey is rarely a single transaction, and I am proud that we have been able to support our clients across the full life of their businesses:
- Sell-Side M&A Advisory: running competitive processes that put founders in front of the buyers best placed to value what they have built.
- Debt Financing Advisory: structuring and securing debt capital to fund growth, strengthen the balance sheet and manage liquidity.
- Equity Financing Advisory: helping growth-stage businesses raise equity and engage the right investors.
Exit readiness and fractional CFO support complete the picture, so that the founders we work with are prepared well before a process launches.
Sector expertise, built deal by deal
Deep sector knowledge cannot be claimed. It is built, one transaction at a time. Over ten years, we have advised founders across HR Tech, WorkTech, FinTech, HealthTech, MarTech, Tech-Enabled Services, Automotive, Insurance and more.
That depth means we know who the buyers and investors are, what they value, and how to position a business to win them over. Along the way, we have worked with some of the largest names in technology and private capital, including Microsoft, Google, Amazon, SAP, Oracle, Salesforce, Workday, KKR, EQT, CVC, Thoma Bravo and Vista, and many more.
Borders are just lines
One of the lessons of the past decade is that a founder's best partner is often not in their own country. Woffu in Spain joined Visma of Norway. Apli in Mexico joined iCIMS in the United States. Workmate in Singapore joined PERSOL of Japan.
Cross-border interest now features in the overwhelming majority of our M&A processes. That is not an accident. It is the result of ten years of building relationships with strategic buyers and investors around the world, and of a team that thinks globally from day one of every mandate.
In the words of our clients
Nothing means more to us than what founders say once the deal is done.
"The Venero team has demonstrated unwavering support and provided invaluable guidance throughout the process. Their in-depth sector expertise, deep network relationships and extensive deal experience has been instrumental during this major step in Woffu's evolution." — Miguel Fresneda, CEO, Woffu
"Venero was the ideal partner for us. Their reach and expertise made this complex and exciting cross-border deal possible in a competitive market." — Salim Jernite, CEO, Clevy
We keep a wall of Founder Success Stories, and we value those much more than the transaction tombstones they represent.
Thank you, and here is to the next 10
To every founder who trusted us with their company, thank you. To the investors and buyers who partnered with us, thank you. And to the Venero team, whose dedication made every one of these milestones possible: thank you. None of this would have happened without you.
Ten years in, we are just getting started. I look forward to the countless founder journeys still to come, and to being alongside the founders who lead them.
Sincerely,
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