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Bloomin merges with Zest to create the French leader in Employee Engagement and Performance Management

PARIS, FRANCE – Bloomin, a Paris headquartered software specialist in Employee Feedback and Employee Experience has announced its combination with Zest, the French leader in the Employee Experience and Performance market. Venero Capital Advisors acted as exclusive financial adviser to Bloomin.​

The combined entity will be positioned as the Number 1 Made in France software suite dedicated to employee engagement, responding to a growing demand on the French and European market. The consolidation will enable both companies to innovate faster and provide better support for their SME and large-enterprise customers, positioning Zestmeup as an alternative to major US software publishers such as Workday and Qualtrics.

Thomas Le Gac, CEO of Bloomin said “This merger is the union of two passionate teams, complementary corporate cultures, and converging visions. Together, we are ready to face new challenges, explore new opportunities, and make a significant impact on the European employee experience market. Venero has been with us from the start of this journey, helping us to explore all options in this volatile market and deliver the best possible result for our employees and shareholders."

Venero has been with us from the start of this journey, helping us to explore all options in this volatile market and deliver the best possible result for our employees and shareholders.

George Galanopoulos, Partner at Venero, said: "We are delighted to have supported Thomas, Arnaud and their team in this transaction. The combination with Zest is one of exceptional synergy, creating a very strong competitor in France and beyond.”

Venero Capital Advisors is the #1 ranked corporate finance advisory firm ​focusing businesses in HR Tech and the Future of Work. More WorkTech/HRTech companies trust Venero Capital Advisors to deliver a successful M&A transaction than any other investment bank. We are incredibly proud to be the financial advisor of choice for Future of Work businesses globally.

About Venero Capital Advisors
Venero Capital Advisors offers tailored and independent investment banking services to founder-led businesses globally. Our client relationships are built and carefully maintained on trust, discretion and dedication. We combine in-depth industry expertise with market leading advisory skills – delivered within a highly confidential and unconflicted framework. For more information, please visit www.venerocapitaladvisors.com

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