Bloomin merges with Zest to create the French leader in Employee Engagement and Performance Management

PARIS, FRANCE – January 16, 2024 – Bloomin, a Paris headquartered software specialist in Employee Feedback and Employee Experience has announced its combination with Zest, the French leader in the Employee Experience and Performance market. Venero Capital Advisors acted as exclusive financial adviser to Bloomin.
​
The combined entity will be positioned as the Number 1 Made in France software suite dedicated to employee engagement, responding to a growing demand on the French and European market. The consolidation will enable both companies to innovate faster and provide better support for their SME and large-enterprise customers, positioning Zestmeup as an alternative to major US software publishers such as Workday and Qualtrics.

Thomas Le Gac, CEO of Bloomin said “This merger is the union of two passionate teams, complementary corporate cultures, and converging visions. Together, we are ready to face new challenges, explore new opportunities, and make a significant impact on the European employee experience market.

Venero has been with us from the start of this journey, helping us to explore all options in this volatile market and deliver the best possible result for our employees and shareholders.
​
Thomas Le Gac, CEO of Bloomin

George Galanopoulos, Partner at Venero, said: "We are delighted to have supported Thomas, Arnaud and their team in this transaction. The combination with Zest is one of exceptional synergy, creating a very strong competitor in France and beyond.”
​
Venero Capital Advisors is the only international corporate finance advisory firm ​focusing exclusively on HR Tech and the Future of Work. More WorkTech/HRTech companies trust Venero Capital Advisors to deliver a successful M&A transaction than any other investment bank. We are incredibly proud to be the financial advisor of choice for Future of Work businesses globally.